09/04/2016 by Casey Collins
How To Use Social Media Marketing
More and more people nowadays are diving headlong into the world of social marketing. Social media is quite difficult to master, taking time, hard work and perseverance. Before entering the realm of social media marketing, there are a few basic things you need to know.
Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.
Your site should always include the option for visitors to share items on the most popular social networking platforms. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.
Facebook makes it fairly simple for followers of you to share what you post. Comments appear in the feed of the person, allowing their friends to possibly be attracted to your site. This means that if a user has an interaction with your business page, it will show up and be visible throughout their entire network.
Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view. User engagement is key to success in social media.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code or give away a white paper of some sort to the Facebook users who have ‘liked’ your page.
Generate publicity for your company by hosting contests that offer attractive awards. The social aspect of this new online media makes it easier than ever to quickly disseminate information. Create an enjoyable and creative contest that has to do with your services and products. A good contest example would be to see who can come up with the best logo for a future product you are putting out.
To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention.
To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace and other smaller social media outlets are out there with many having much less competition.
Make it really easy for consumers to subscribe to your blog. Have a “subscribe” button easily located on your page, and make sure it is visible with an easy-to-read font and color. Also make the process of subscribing short and simple. If people can handle this task easily, they are more likely to do it. If more individuals subscribe, then business will increase.
Although the above information might not solve all the issues you might encounter in the field of social media marketing, it will inform you about what you might experience along the way. Social media is always changing and evolving and you will need to keep up with the times. Use everything you can to to give yourself an advantage over your competitors.