Breaking into the affiliate marketing business can be a fairly daunting task if you do not have guidance. There is a huge array of affiliate companies, all with varying products, rules, and commission structures. With a little guidance from these tips, however, you can formulate a strategy that will limit risk while maximising revenue.
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To maximise your chances of success with affiliate marketing, make sure that you have researched a variety of affiliate programs. The best affiliate programs tend to be the ones that a lot of affiliate are already promoting. Some of these programs offer higher commissions per sale. So you won’t need to sell 5000 copies of something to make a decent income.
Master Your Approach
Your approach to how to you market the products and services is also very important. People are more likely to click on your affiliate links if you give them a good reason to do so.
If you’re using paid advertising, take the time to write ad copy that is captivating and engaging for a prospect. Make sure the copy is congruent to the landing page and affiliate product. This minimises any confusion when people click on your ad.
If you’re posting content on your website and promoting products through content marketing, make an effort with your content. Make it so good that people can’t resist sharing it. If you want your content to stand out from the rest, make it better, provide value and be transparent with everything.
Before choosing an affiliate program, you should visit their website to get a feel for what they have to offer. Is it something that resonates with you? Do you like their products and or services? Would visitors to your website feel good or bad about being directed to the advertiser? I fully believe that people should only promote things that they genuinely have an interest in, because you’ll never beat someone who’s passionate about something if you aren’t. People can also see this in your content, they can get a sense of your intentions from your copy so it’s best to stick with products that you can align yourself with.
Always keep in mind that the quality of the affiliate products you promote on your website can very much affect your reputation. If you go for the best, readers will sing your praises and be happy to promote your content. If you choose badly, those same folks will drag your reputation into the mud, giving you worse-than-zero credibility.
Look for an affiliate program that offers a high commission. This way you will make more money than dealing with a program that pays out less commission. It takes the same amount of effort to sell an e-book for $30 than it does to sell a training course for $1000. It really is a no-brainer. Companies that offer a higher commission usually know what they are doing and have been in the business long enough to offer a higher commission for you. These types of programs are called high paying affiliate programs.
An affiliate program that doesn’t include cookie tracking isn’t worth joining, so don’t! If you’re only credited for sales that are direct clicks from your website you could be missing as much as 75% of the commissions you deserve! A good affiliate program will use a cookie to track the customer’s later sales and credit you for bringing them to the site.
Partner with an affiliate program which has products your audience will be interested in. It sounds like common sense, but you should do your research before you sign up to any program. Run a survey on your website (you can even offer a prize to a random survey participant to increase submissions), asking which types of items your visitors purchase online, then use that information to find the affiliate program that is right for you.
Create a name for your site that people can remember. Having a site with a million dashes or misspelled words will keep people from returning to you. If you have something that is easy to recall you are more likely to get repeat visitors to your site. Make your sites name match the type of product you are offering as well to help bring in customers.
Not only should you use the actual products that you are promoting, but you should review them, as well. You can place your reviews in newsletters and on your website, but demonstrating that you are an expert on these products will establish trust with your prospects and demonstrate your expertise.
No business endeavor is completely free of risk, but there are certainly ways to minimize that risk. The tips above provide a solid foundation that will help you to create and maintain a healthy affiliate marketing business.
If you’re new to the world of online business you must learn affiliate marketing. It is the easiest way to get started online without having to invest thousands of dollars or create a product from scratch!